Explain how human resource management techniques can be a major Essay

Explain how human resource management techniques can be a major resource in the management of organisational culture - Essay Example A culture of power and an aura of personal authority extend from the CEO of the company and as the CEO often behaves in a radical, unconventional and anti-organisational way, so does the company follow in his mighty footsteps. At the same time, the traditional levels of secrecy and company loyalty at Apple means that the company manages to hold back the negative implications of having an anti-organisational culture at bay while making the positive implications into an advantage for itself. This peculiar ability of Apple to gain the benefits out of a group of reckless employees while avoiding the disadvantages can be observed with detailed information from examples of various everyday incidents at the company which are provided by those who worked for the company. There is no lack of information about Apple or the one person on which Apple banks for leading the company forward, i.e. Steve Jobs. Perhaps the best resource for the management of the company as well as the personality of Steve Jobs is the website folklore.org that gives details of hundreds of incidents that show how applicable human resources policies are used to define the culture of the company and for the people working for Apple Computers. The subjective analysis given by the writers and analysts working with Apple comes as first hand accounts of the organisation’s behaviour. This objective analysis is also presented in terms of how successful Apple’s products have been in the past and present. However, there is a limitation of how much inside information about the inner workings of the organisation can be obtained while remaining outside the company. Apple Computers is generally taken to be an American company that prides itself on creating innovative products for the consumer electronics and technology sectors (PC Magazine, 2006). In 2005, it

Service process of McDonalds Essay Example | Topics and Well Written Essays - 2000 words

Service process of McDonalds - Essay Example non-stop customers’ flow and subsequent success in the business. It is important to note that McDonald’s Company serves both as a service and product company. McDonald’s deals in fast food sphere of services and their interest and priority to serve customers at the highest level possible has enabled them to dominate the world market with overwhelming customer base for a long time. Their compactors cannot march them in terms of brand loyalty given the input they have always put in servicing the customers. The company also appears in the fortune 500 list as one of the most prominent and effective companies in the world in terms of fast food provision (Fitzsimmons, 2005: 34). It is indicated that McDonald’s has the most efficient way in dealing with the customer and they take the minimal time to attend to the customer. The waiting time in the restaurant is much reduced and no customer can take longer than necessary McDonald’s has greatly invested in th e customer service in the most appropriate way possible and this they believe will give them a competitive advantage. They also have employed the use of technological advancement in satisfying their customers. In this sense, automated machines for beverages are used to enable quick services to the customer. This will avoid customers staying in queues for a long time being conscious that customers have little time to spend in the restaurant. The efficiency of the customer service in the company is one of their major strengths in cutting and edge over their competitors (Clark and Baker, 2004: 77). The management of the services in a way that it attracts and retains customers in one of the most important focuses in business particularly those that are food-based. Main Body Service to the customer is one way of retaining and attracting customers in a business, this is particularly more pronounced in a business situated in a competitive landscape like what is McDonald’s is experie ncing. In response, the business must design unique services to the customer that will make them occupy a niche that no other among its competitors has. McDonald’s has realized the essence satisfactory customer service and has reciprocated by offering a myriad of services to the customer and this can be construed to accounts for their huge customer base in the 118 countries in the world. In McDonald’s, it is recognized that every customer is unique in a way and must be treated exactly the same as the other without assumption, in this relation, the following services from different quarters are offered at McDonald’s. Products Quality Besides provision of high quality products, the company has also insisted on having the customers get their value for money. They have noted the need for high standards in the delicate business of fast food and have ensured that it is always observed such that it becomes very palpable for any customer to do a comparative analysis whe n they shop elsewhere. In pursuit of this, McDonald’